MCQ Questions Chapter 11 Marketing Management Class 12 Business Studies

Please refer to MCQ Questions Chapter 11 Marketing Management Class 12 Business Studies with answers provided below. These multiple-choice questions have been developed based on the latest NCERT book for class 12 Business Studies issued for the current academic year. We have provided MCQ Questions for Class 12 Business Studies for all chapters on our website. Students should learn the objective based questions for Chapter 11 Marketing Management in Class 12 Business Studies provided below to get more marks in exams.

Chapter 11 Marketing Management MCQ Questions

Please refer to the following Chapter 11 Marketing Management MCQ Questions Class 12 Business Studies with solutions for all important topics in the chapter.

Question. Maruti Udyog sells its cars through company approved retailers .which type of distribution channel is used by the company?
(a) Zero-level
(b) One-Level
(c) two-level
(d) three-Level

Question. A bottle of hair oil is an example of
(a) Primary packaging
(b) Secondary Packaging
(c) Transportation packaging
(d) Sales promotion 

Question. The product concept focus on the following:
(a) Quantity of a product produced
(b) Quality and performance of a product produced
(c) Place where the product is produced
(d) Company which produced the product

Question. Advertising similar products with same claim results in :
(a) creating confidence in customers
(b) making the customer materialistic
(c) creating confusion in the minds of the customers
(d) making the customer happy

Question. Marketing can be best understood as:
(a) Pre production activity
(b) Post production activity
(c) Pre & Post production activity
(d) Selling activity.

Question. A new product is easy to introduce in the market through
(a) Branding
(b) Labeling
(c) Personal selling
(d) Public relations

Question. Which of the following is the right marketing mix for a Television Set
(a) Price, Place, Promotion, Process
(b) Product, price, promotion, process
(c) Product, price, place, process
(d) Product, promotion, price, place

Question. What type of relationship exists between level of satisfaction of customers and the level of inventory?
(a) Indirect
(b) Direct
(c) Indifferent
(d) vary according to situation

Question. How does the time required to respond to the additional demand for the products effect the level of inventory?
(a) Directly
(b) Indirectly
(c) indifferently
(d) vary according to situation

Question“Ideas for life” is the tagline of
(a) Samsung
(b) Google
(c) Panasonic
(d) Sony 

Question. Which type of distribution channel is the most suitable for Consumer Goods?
(a) Zero-level
(b) One-Level
(c) two-level
(d) three-Level

Question. What can be marketed?
(a) Any physical object with a definite shape
(b) Any physical object which creates value to customers
(c) Any physical object that has a selling price
(d) Any physical object that can be tested.

Question. Which element of marketing mix is responsible for making the goods available from the manufacturer to consumers?
(a) Product Mix
(b) Price Mix
(c) Place Mix
(d) Promotion Mix

Question. The following logo is of

(a) Hundai
(b) Honda
(c) HDFC
(d) HindustanUniliver

Question. Japanese technique ‘Just In Time’ is related to which component of Physical Distribution
(a) Order Processing
(b) Transportation
(c) Warehousing
(d) Inventory Control

Question. The term used to indicate different features or quality of the product is
(a) Branding
(b) Standardisation
(c) Simplification
(d) Grading 

Question. Which element provides status symbol as the advantage to customer
(a) Branding
(b) Packaging
(c) Labelling
(d) Sales promotion

Question. Price of a product can be fixed by considering:
(a) Press Relations
(b) Mobility of a sales person
(c) Marketing Methods used
(d) Consumer Attention

Question. Which element of product mix facilitates the use of the product
(a) Labelling
(b) Packaging
(c) Advertising
(d) Sales promotion

Question.Promotion refers to :
(a) Use of various gadgets to move forward
(b) Use of communication to inform the potential customers about the product
(c) Customers use various tools to know about the product
(d) Any reward given to producers

Question. Providing information required by law is the main function of
(a) Branding
(b) Packaging
(c) Labelling
(d) Sales promotion 

Question. Which element of marketing mix covers customer support services
(a) Product
(b) Price
(c) Place
(d) Promotion 

Question. Advertisement is
(a) a tool of sales promotion
(b) an element of management
(c) an element of Branding
(d) a technique of sales promotion

Question. What type of relationship exists between degree of accuracy of sales forecasts and the level of inventory?
(a) Indirect
(b) Direct
(c) Indifferent
(d) vary according to situation

Question. Price of a product can be referred as:
(a) Product Cost
(b) Brand Value
(c) Value of utility for customer 
(d) Promotion Cost 

Question. The basic aim of sales promotion tools is
(a) increase output
(b) increase demand by informing target market
(c) increase price
(d) increase in sales volume

Question. Quality and performance of the product is the main focus of which marketing management philosophies.
(a) Selling Concept
(b) Marketing Concept
(c) Production Concept
(d) Product Concept

Question.Describes the product and specify its contents is the function of
(a) Branding
(b) Advertising
(c) Labelling
(d) Sales promotion

Question. It is a merit of Advertising:
(a) enhancing customer satisfaction and confidence
(b) is less flexible
(c) is the paid form
(d) is by an identified sponsor

Question. Pricing objectives does not include:
(a) Market Share Leadership
(b) Surviving in a competitive
(c) Cover the entire cost of a product
(d) To deliver goods to rural areas.

Question. Eureka Forbes uses its own sales force to reach its prospective customers. Which type of distribution channel is used by Eureka Forbes ?
(a) Zero-level
(b) One-Level
(c) two-level
(d) three-Level

Question. This concept has to face certain objections from the society:
(a) personal selling
(b) sales promotion
(c) public relations
(d) advertisement

Question. Link with customers is an advantage of this tool of promotion
(a) advertisement
(b) personal selling
(c) public relations
(d) sales promotion

Question. Marketing functions does not include:
(a) After sales service
(b) Selling
(c) Negotiating with government officials
(d) Recruiting sales team

Question. Which type of distribution channel is the most suitable for limited product line with objective to cover large market area?
(a) Zero-level
(b) One-Level
(c) two-level
(d) three-Level

Question. A brand or part of a brand that is given legal protection is called
(a) Brand name
(b) Trade Mark
(c) Brand mark
(d) Logo

Question. Sports events and press conferences are part of:
(a) sales promotion
(b) advertising
(c) public relations
(d) personal selling

Question. Sales promotion refers to
(a) short term incentives to encourage customers to buy products
(b) dealing with customers
(c) promoting producers
(d) promoting deals with intermediaries

Question. Which type of distribution channel can cover the wide market keeping the control over the distribution channel?
(a) Zero-level
(b) One-Level
(c) two-level
(d) three-Level

Fill In The Blanks :

Question. The impersonal form of communication which is paid for by the marketers to promotegoods or services is —————-. 

Question. The product’s immediate container is called ________packaging.

Question. The element of marketing mix which is concerned with making the goods available at the right place is_________.

Question. Personal selling provides ………………….feedback to the company.

Question. Mail order selling is a good example of ………………………………channel.

Question. The most simple and the shortest mode of distribution is _________ Distribution. 

Question. Standardisation ensures the buyers that goods confirm to the ………………………………standards.

Question. The most important function of _______ is to provide information required by law.

Question. Public relations protects company’s…………………..in the eye of the public.

Question. Sales promotion is helpful for the ………………………….of a new product.

Question. The act of designing and producing the container or wrapper of a product is called _________.

True / False :

Question. The cost of production sets the maximum level or the ceiling price at which the product may be sold.

Question. In primary packaging the container is kept throughout the entire life of the product.

Question. Production cost is the only important component while fixing up the price.

Question. Higher the levels of customer service to be offered the greater will be the need to keep more inventories.

Question. Bata sells shoes through its own retail outlets are using one-level distribution channel.

Question. Sales promotional techniques plays an important role in sale of industrial goods.

Question. Internet selling is an example of zero-level distribution channel.

Question. The brand name should be appropriate to the product function.

Question. A brand or part of a brand that is given a legal protection is called a logo.

Question. Packaging aids a firm in its advertising and display programmes.

Match the following :

Question. Match the following items on the basis on their focus

I. Quality, performance and features of product	a) Marketing concept
II. Existing product	b) Selling Concept
	c) Production concept
	d) Product concept

Question. Match the following on the basis of their meaning

I. Process of classification of products into different groups	a) Packaging & Labeling
II. Designing and developing the cover of a product	b) Labeling
	c) Packaging
	d) Gathering
	e) Grading

Question. Match the following on the basis of their suitability

I. Works as silent salesman	a) Labeling
II. Enables differential pricing	b) packaging
	c) Branding

Question. Match the following on the basis of relativity

I. Higher prices	a) High competition
II. Lower prices	b) Low competition

Question. Match the following on the basis of suitability

I. Zero Level	a) Colgate toothpaste
II. Two Level	b) Maruti Udyog
	c) Mail order House

Question. Match the following on the basis of their feature

I. Advertising	a) Provides direct feedback
II. Personal Selling	b) Promotes good image in front of press
	c) Paid form

Question. Match the following on the basis of their meaning

I. Trade Mark	a) Name used to identify a product
II. Brand Mark	b) Legal protection to brand
	c) Non spoken part of brand

Question. Match the following on the basis of their suitability

I. To clear stock	a) Personal Selling
II. To guide about the product	b) Press Release
	c) Sales Promotion

Question. Match the following on the basis of the statement

I. Designing quality, size shape	a) Brand
II. Press conference, Counselling	b) Brand Mark
III. Paid form, impersonal	d) Public Relations
	d) Public Relations
	e) Advertising

Question. Match the basis on the basis of the function

I. Aquaguard provides after sales service through an outside agency	a) Sales Promotion
II. To attract customers, Body Shop provides 20% discount on Mothers’ Day	b) Promotion Mix
	c) Product Mix
	d) Public Relation

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