Please refer to MCQ Questions Chapter 11 Marketing Management Class 12 Business Studies with answers provided below. These multiple-choice questions have been developed based on the latest NCERT book for class 12 Business Studies issued for the current academic year. We have provided MCQ Questions for Class 12 Business Studies for all chapters on our website. Students should learn the objective based questions for Chapter 11 Marketing Management in Class 12 Business Studies provided below to get more marks in exams.
Chapter 11 Marketing Management MCQ Questions
Please refer to the following Chapter 11 Marketing Management MCQ Questions Class 12 Business Studies with solutions for all important topics in the chapter.
Question. Maruti Udyog sells its cars through company approved retailers .which type of distribution channel is used by the company?
(a) Zero-level
(b) One-Level
(c) two-level
(d) three-Level
Answer
B
Question. A bottle of hair oil is an example of
(a) Primary packaging
(b) Secondary Packaging
(c) Transportation packaging
(d) Sales promotion
Answer
A
Question. The product concept focus on the following:
(a) Quantity of a product produced
(b) Quality and performance of a product produced
(c) Place where the product is produced
(d) Company which produced the product
Answer
B
Question. Advertising similar products with same claim results in :
(a) creating confidence in customers
(b) making the customer materialistic
(c) creating confusion in the minds of the customers
(d) making the customer happy
Answer
C
Question. Marketing can be best understood as:
(a) Pre production activity
(b) Post production activity
(c) Pre & Post production activity
(d) Selling activity.
Answer
C
Question. A new product is easy to introduce in the market through
(a) Branding
(b) Labeling
(c) Personal selling
(d) Public relations
Answer
A
Question. Which of the following is the right marketing mix for a Television Set
(a) Price, Place, Promotion, Process
(b) Product, price, promotion, process
(c) Product, price, place, process
(d) Product, promotion, price, place
Answer
D
Question. What type of relationship exists between level of satisfaction of customers and the level of inventory?
(a) Indirect
(b) Direct
(c) Indifferent
(d) vary according to situation
Answer
B
Question. How does the time required to respond to the additional demand for the products effect the level of inventory?
(a) Directly
(b) Indirectly
(c) indifferently
(d) vary according to situation
Answer
A
Question“Ideas for life” is the tagline of
(a) Samsung
(b) Google
(c) Panasonic
(d) Sony
Answer
C
Question. Which type of distribution channel is the most suitable for Consumer Goods?
(a) Zero-level
(b) One-Level
(c) two-level
(d) three-Level
Answer
C
Question. What can be marketed?
(a) Any physical object with a definite shape
(b) Any physical object which creates value to customers
(c) Any physical object that has a selling price
(d) Any physical object that can be tested.
Answer
B
Question. Which element of marketing mix is responsible for making the goods available from the manufacturer to consumers?
(a) Product Mix
(b) Price Mix
(c) Place Mix
(d) Promotion Mix
Answer
C
Question. The following logo is of

(a) Hundai
(b) Honda
(c) HDFC
(d) HindustanUniliver
Answer
B
Question. Japanese technique ‘Just In Time’ is related to which component of Physical Distribution
(a) Order Processing
(b) Transportation
(c) Warehousing
(d) Inventory Control
Answer
D
Question. The term used to indicate different features or quality of the product is
(a) Branding
(b) Standardisation
(c) Simplification
(d) Grading
Answer
D
Question. Which element provides status symbol as the advantage to customer
(a) Branding
(b) Packaging
(c) Labelling
(d) Sales promotion
Answer
A
Question. Price of a product can be fixed by considering:
(a) Press Relations
(b) Mobility of a sales person
(c) Marketing Methods used
(d) Consumer Attention
Answer
C
Question. Which element of product mix facilitates the use of the product
(a) Labelling
(b) Packaging
(c) Advertising
(d) Sales promotion
Answer
B
Question.Promotion refers to :
(a) Use of various gadgets to move forward
(b) Use of communication to inform the potential customers about the product
(c) Customers use various tools to know about the product
(d) Any reward given to producers
Answer
B
Question. Providing information required by law is the main function of
(a) Branding
(b) Packaging
(c) Labelling
(d) Sales promotion
Answer
C
Question. Which element of marketing mix covers customer support services
(a) Product
(b) Price
(c) Place
(d) Promotion
Answer
A
Question. Advertisement is
(a) a tool of sales promotion
(b) an element of management
(c) an element of Branding
(d) a technique of sales promotion
Answer
A
Question. What type of relationship exists between degree of accuracy of sales forecasts and the level of inventory?
(a) Indirect
(b) Direct
(c) Indifferent
(d) vary according to situation
Answer
A
Question. Price of a product can be referred as:
(a) Product Cost
(b) Brand Value
(c) Value of utility for customer
(d) Promotion Cost
Answer
C
Question. The basic aim of sales promotion tools is
(a) increase output
(b) increase demand by informing target market
(c) increase price
(d) increase in sales volume
Answer
B
Question. Quality and performance of the product is the main focus of which marketing management philosophies.
(a) Selling Concept
(b) Marketing Concept
(c) Production Concept
(d) Product Concept
Answer
D
Question.Describes the product and specify its contents is the function of
(a) Branding
(b) Advertising
(c) Labelling
(d) Sales promotion
Answer
C
Question. It is a merit of Advertising:
(a) enhancing customer satisfaction and confidence
(b) is less flexible
(c) is the paid form
(d) is by an identified sponsor
Answer
A
Question. Pricing objectives does not include:
(a) Market Share Leadership
(b) Surviving in a competitive
(c) Cover the entire cost of a product
(d) To deliver goods to rural areas.
Answer
D
Question. Eureka Forbes uses its own sales force to reach its prospective customers. Which type of distribution channel is used by Eureka Forbes ?
(a) Zero-level
(b) One-Level
(c) two-level
(d) three-Level
Answer
A
Question. This concept has to face certain objections from the society:
(a) personal selling
(b) sales promotion
(c) public relations
(d) advertisement
Answer
D
Question. Link with customers is an advantage of this tool of promotion
(a) advertisement
(b) personal selling
(c) public relations
(d) sales promotion
Answer
B
Question. Marketing functions does not include:
(a) After sales service
(b) Selling
(c) Negotiating with government officials
(d) Recruiting sales team
Answer
D
Question. Which type of distribution channel is the most suitable for limited product line with objective to cover large market area?
(a) Zero-level
(b) One-Level
(c) two-level
(d) three-Level
Answer
D
Question. A brand or part of a brand that is given legal protection is called
(a) Brand name
(b) Trade Mark
(c) Brand mark
(d) Logo
Answer
B
Question. Sports events and press conferences are part of:
(a) sales promotion
(b) advertising
(c) public relations
(d) personal selling
Answer
C
Question. Sales promotion refers to
(a) short term incentives to encourage customers to buy products
(b) dealing with customers
(c) promoting producers
(d) promoting deals with intermediaries
Answer
A
Question. Which type of distribution channel can cover the wide market keeping the control over the distribution channel?
(a) Zero-level
(b) One-Level
(c) two-level
(d) three-Level
Answer
B
Fill In The Blanks :
Question. The impersonal form of communication which is paid for by the marketers to promotegoods or services is —————-.
Answer
Advertising
Question. The product’s immediate container is called ________packaging.
Answer
Primary
Question. The element of marketing mix which is concerned with making the goods available at the right place is_________.
Answer
Placement/Distribution
Question. Personal selling provides ………………….feedback to the company.
Answer
immediate
Question. Mail order selling is a good example of ………………………………channel.
Answer
Zero Level
Question. The most simple and the shortest mode of distribution is _________ Distribution.
Answer
Direct
Question. Standardisation ensures the buyers that goods confirm to the ………………………………standards.
Answer
predetermined
Question. The most important function of _______ is to provide information required by law.
Answer
Labelling
Question. Public relations protects company’s…………………..in the eye of the public.
Answer
image
Question. Sales promotion is helpful for the ………………………….of a new product.
Answer
introduction
Question. The act of designing and producing the container or wrapper of a product is called _________.
Answer
Packaging
True / False :
Question. The cost of production sets the maximum level or the ceiling price at which the product may be sold.
Answer
False
Question. In primary packaging the container is kept throughout the entire life of the product.
Answer
True
Question. Production cost is the only important component while fixing up the price.
Answer
False
Question. Higher the levels of customer service to be offered the greater will be the need to keep more inventories.
Answer
True
Question. Bata sells shoes through its own retail outlets are using one-level distribution channel.
Answer
False
Question. Sales promotional techniques plays an important role in sale of industrial goods.
Answer
False
Question. Internet selling is an example of zero-level distribution channel.
Answer
True
Question. The brand name should be appropriate to the product function.
Answer
True
Question. A brand or part of a brand that is given a legal protection is called a logo.
Answer
False
Question. Packaging aids a firm in its advertising and display programmes.
Answer
False
Match the following :
Question. Match the following items on the basis on their focus
I. Quality, performance and features of product | a) Marketing concept |
II. Existing product | b) Selling Concept |
c) Production concept | |
d) Product concept |
Answer
I.(d), II. (b)
Question. Match the following on the basis of their meaning
I. Process of classification of products into different groups | a) Packaging & Labeling |
II. Designing and developing the cover of a product | b) Labeling |
c) Packaging | |
d) Gathering | |
e) Grading |
Answer
I.(e), II. (c)
Question. Match the following on the basis of their suitability
I. Works as silent salesman | a) Labeling |
II. Enables differential pricing | b) packaging |
c) Branding |
Answer
I.(b), II. (c)
Question. Match the following on the basis of relativity
I. Higher prices | a) High competition |
II. Lower prices | b) Low competition |
Answer
I.(b), II. (a)
Question. Match the following on the basis of suitability
I. Zero Level | a) Colgate toothpaste |
II. Two Level | b) Maruti Udyog |
c) Mail order House |
Answer
I.(c), II. (a)
Question. Match the following on the basis of their feature
I. Advertising | a) Provides direct feedback |
II. Personal Selling | b) Promotes good image in front of press |
c) Paid form |
Answer
I.(c), II. (a)
Question. Match the following on the basis of their meaning
I. Trade Mark | a) Name used to identify a product |
II. Brand Mark | b) Legal protection to brand |
c) Non spoken part of brand |
Answer
I.(b), II. (c)
Question. Match the following on the basis of their suitability
I. To clear stock | a) Personal Selling |
II. To guide about the product | b) Press Release |
c) Sales Promotion |
Answer
I.(c), II.(a)
Question. Match the following on the basis of the statement
I. Designing quality, size shape | a) Brand |
II. Press conference, Counselling | b) Brand Mark |
III. Paid form, impersonal | d) Public Relations |
d) Public Relations | |
e) Advertising |
Answer
I.(c), II.(d), III.(e)
Question. Match the basis on the basis of the function
I. Aquaguard provides after sales service through an outside agency | a) Sales Promotion |
II. To attract customers, Body Shop provides 20% discount on Mothers’ Day | b) Promotion Mix |
c) Product Mix | |
d) Public Relation |
Answer
I.(c), II.(b)

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